Multi-channel retail,
one operational backbone.
Most multi-branch retailers in MENA run separate consoles for Shopify, Talabat, Deliveroo, in-store POS, and customer WhatsApp. Each channel has its own admin, its own staff, its own reconciliation cycle. We replace the parallel-platform tax with a unified operations layer.
Channel-agnostic operations.
- →Multi-platform inventory sync (Shopify, Talabat, Deliveroo, in-store POS)
- →Branch-level stock state with cross-channel visibility
- →Order routing from any channel into one unified fulfillment queue
- →WhatsApp Business API for customer order updates and service
- →Abandoned-cart recovery via WhatsApp + payment-link integration (Paymob, Tabby, Tamara)
- →Real-time dashboard with per-channel + per-branch KPIs
A pharmacy chain is a retailer too.
For a 14-branch pharmacy chain in Kuwait, we put eight pharmacies on Shopify, with Phoenix ERP feeding stock state, package-SKU overrides handled at the integration layer, and expired/damaged exclusion via dedicated Phoenix branches. The pattern transfers: any multi-branch retail operation with platform fragmentation gets the same architecture.
- →Phoenix Ending Inventory endpoint → Shopify inventory API with branch-level scoping
- →Compare-at-price sync (base price → strikethrough; sale price set by ops team)
- →Package SKU override list (configurable per branch)
- →Real-time order webhooks from Talabat / Deliveroo into a unified queue
- →Branch dispatcher console with cross-channel order visibility
We add layers. We do not replace your POS.
Your existing POS, your existing ERP, your existing Shopify and marketplace accounts: all stay. We add the integration plane that ties them together, the WhatsApp gateway that customers actually use, and the intelligence layer that turns the data into operational decisions.
Map your current channel sprawl in a 15-min call.
Tell us how many branches you operate, which channels you use, and where the reconciliation pain is. We will sketch the integration plane on the call.